FameCast and OCESA Team Up To Create New Online Music Experience

AMPLIFICA Will Identify and Promote Promising Latin American Music Stars

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AUSTIN, TX (June 9, 2009) – Latin America’s premier entertainment promoter, OCESA, has teamed with FameCast, creators of the leading artist discovery and branded entertainment platform to create Amplifica, an online venue to identify rising Latino music stars.

Amplifica’s (www.amplifica.tv) inaugural program is Tu Pase al Vive, a competition where bands compete online for the chance to play alongside the likes of Fabulosos Cadillacs and Andres Calamaro at Vive Latino, a major music festival in Mexico City June 27-28.

More than 1500 bands competed, with tens of thousands of fans weighing in deciding the top three finalists. Each finalist performed live in front of a panel of judges who selected Un Mexicano Enojado for this career-making opportunity to perform onstage at Vivo Latino, as well as, an equipment package from Bari International and a recording at Estudio19.

The joint venture brings together one of the most influential players in the Latin music scene with an innovator in digital entertainment marketing to create a truly original online music community for Latin America.

Founded in 2006 as an online music talent competition allowing independent artists to gain national exposure, FameCast quickly became recognized as an innovator in identifying up and coming talent in a number of music styles and creating a highly interactive experience between musicians and music fans.

They evolved the contest format into a pioneering branded entertainment experience blending user generated content, social media and FameCast’s Buzz Factor™ technology to deliver customized, engaging marketing campaigns for brands.

FameCast has created successful experiences for the Ernie Ball Battle of the Bands 2009 Van Warped Tour, Guitar Centers’ On-Stage competition with Mötley Crüe, John Mayer’s Mayercraft, the Taste of Chaos Battle of the Bands, and Fender Guitars’ Road Worn™ competition. Not limited to music, they also power the JOE’s Next Model competition for JOE’s JEANS (www.joesnextmodel.com) and an online tribute contest in conjunction with the DVD release of Notorious from Fox Home Entertainment (www.notorioustribute.com).

Branching into other geographical markets was a next logical step for FameCast. Latin America boasts a rich, vibrant music scene with up and coming talent in a number of styles, and a very large and enthusiastic fan base. “That’s a natural combination for our platform,” said FameCast CEO Kent Savage. “And OCESA’s experience as Latin America’s largest producer of music, sports and entertainment events makes for a perfect partnership.”

OCESA felt the same way. The Mexico-based company has delivered live and televised events to millions of fans on two continents. Expanding their presence online is an important part of their future plans. And they were looking for a partner that could do more than just put their events online and could instead create meaningful experiences for fans, sponsors and other partners.

“As OCESA grows in the digital world we are looking for tools and partners that can help us evolve and learn more about our customers and their habits,” said Pablo Slough, director of OCESA DIGITAL. “By creating a FameCast platform in Mexico we were able to do something that’s never been done here before, to grow a community of bands and help some promising musicians achieve their dreams.”

More About FameCast
FameCast is a leading digital marketing and entertainment platform company that delivers customized, branded contests combining user-generated video, fan participation, viral marketing and social media to drive cost-effective, comprehensive marketing campaigns for major brands. The online platform is built on FameCast's proprietary Contest Management and Media Optimization Engine, which ensures contest integrity and content quality. In addition to the enormous exposure, clients also get valuable user data and rich content, both of which are vitally important to developing deeper relationships with customers. The prestigious Digital Hollywood AlwaysOn Network recently named FameCast one of its Top 100 Private Companies. Find out more at www.famecast.com.

About OCESA
OCESA is a part of Grupo CIE (Corporacion Interamericana de Entretenimientois) a leading Mexican entertainment company of the Latin American entertainment sector, primarily focusing on the markets of the Hispanic and Portuguese language, including the Latin market of the United States. Grupo CIE operates various main event venues, auditoriums and theme parks in all Latin countries. Grupo CIE is also involved in promoting a variety of live events, commercial fairs and exhibitions; accessing the advertising ticket commercialization (including Ticketmaster Mexico and Ticketmaster Brazil), sponsorships, foods, promotional drinks and articles for events and entertainment. Recently, Grupo CIE has expanded in participating the film industry, through the production and distribution of films.