Fender Road Worn Produces Rockstar: Autovaugn

The Fender® Road Worn™ Band Competition,
Powered By FameCast™, Produces Rockstar: AutoVaughn

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AUSTIN, TX (June 5, 2009) – When the leading online branded entertainment platform company teams up with the world’s leading guitar manufacturer, they turned an ordinary band competition into a career‐launching opportunity.

The winner of the Fender® Road Worn™ Band Competition powered by FameCast is a Nashvillebased rock band, AutoVaughn. Over the past four months, more than a million of online fans voted for 5,000+ U.S. bands competing for the ultimate $50,000 grand prize package.

The band wins an impressive $50,000 road‐ready prize package featuring a fully‐customized Fender® Road Worn™ 2008 Toyota® Tundra® with a matching trailer, customized by Studio Number One and Obey Giant, Fender® Road Worn™ series instruments, a fuel allowance of $1,500 and an additional cash prize of $15,000.

“Winning this contest is about as glorious as it gets for us,” says a member of AutoVaughn.

AutoVaughn is a Nashville‐based rock band comprised of four members from Indiana and Ohio. The band played a jammed packed show for Rachael Ray’s 2009 SXSW day party. Recently, the band released a six‐song EP titled, “The Cycles” mixed by Brian Virtue. To find out more, visit their new featured profile at www.getroadworn.com.

The contest started back on Jan. 15 with millions of fans voting online for their favorite band, advancing them to the next level. The competition coincided with the release of Fender’s brand new Road Worn™ Series, a line of guitars and basses.

The competition is produced and powered by FameCast, creators of a revolutionary online contest platform blending user‐generated content, social media and its Buzz Factor™ technology to deliver customized, engaging marketing campaigns for brands.

“Brands, advertising agencies and concert promoters come to us for our entertainment contest platform and digital marketing expertise,” says Kent Savage, Founder and CEO of FameCast. “We apply our platform and expertise to create custom solutions that allow our clients to engage, entertain and activate their customer base.”

In addition to Fender® Road Worn™ Band Competition, FameCast also powers The 2009 Van Warped Tour Battle Of The Bands, Guitar Centers’ OnStage competition with Mötley Crüe, John Mayer’s Mayercraft, the Taste of Chaos Battle of the Bands and others like Amplifica’s Tu Pase Al Vive and Joe’s Next Model search.

More About FameCast: FameCast is a leading digital marketing and entertainment platform company that delivers customized, branded contests combining user‐generated video, fan participation, viral marketing and social media to drive cost‐effective, comprehensive marketing campaigns for major brands. The online platform is built on FameCast's proprietary Contest Management and Media Optimization Engine, which ensures contest integrity and content quality. In addition to the enormous exposure, clients also get valuable user data and rich content, both of which are vitally important to developing deeper relationships with customers. The prestigious Digital Hollywood AlwaysOn Network recently named FameCast one of its Top 100 Private Companies. Find out more at www.famecast.com.

About Fender Musical Instruments Corporation: Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit www.fender.com.