Notorious B.I.G. Fans Pay Tribute

Notorius B.I.G. Fans Pay Tribute Through Online Contest
Fox Home Video Teams with FameCast to Promote DVD Release
Winner Will Live B.I.G. in New York City

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Fans of Christopher “Notorious B.I.G.” Wallace can now pay tribute to the iconic hip hop star, thanks to a unique online contest produced and powered by FameCast to promote the Fox Home Video DVD release of Notorious, the 2009 Wallace biopic.

Fans can log on to www.notorioustribute.com to submit their tribute. Contestants’ tributes can come in a variety of forms. It might be a musical composition, music video, a short film, a poem or essay, a piece of artwork – it’s really up to the imagination of the person submitting the entry.

The winner will get the chance to live B-I-G in N-Y-C, where Wallace grew up. The winner and a friend will receive a package that includes airfare, 5-star hotel accommodations for two nights, personal limo service and a shopping spree. The contest runs through May 13. Fans who don’t create a piece are encouraged to visit and enjoy the tributes, then vote for their favorites. One lucky voter will receive a copy of the DVD.

Notorious chronicles the all-too-brief life of Wallace, played by Jamal Woolard. In just a few short years, Notorious B.I.G. rose from the streets of Brooklyn to become one of the most influential hip hop artists of all time. Wallace was killed by an unknown assailant in Los Angeles in 1997. His influence remains strong, and he still has legions of fans despite a relatively brief career and 12 years since his death.

Because of his continuing popularity, FameCast and Fox Home Video expect a large number of entries, and a far greater number of visits to the site by fans to view the tributes, to vote on their favorites an to participate in the “Community” section. The site is designed to maximize participation and interaction among visitors.

Notorious Contest Page 2 The Notorious tribute is produced and powered by FameCast, creators of a revolutionary online contest platform blending user generated content, social media and its Buzz Factor™ technology to deliver customized, engaging marketing campaigns for brands. FameCast goes far beyond managing contests, allowing brands to rise above today’s media clutter to establish deep and broad participatory contact with their target consumer as well as garner measurable campaign analytics and customer data.

Beginning as an online music talent competition to allow independent artists an opportunity to achieve their dreams, FameCast quickly became recognized as an innovator in identifying up and coming talent in a number of music styles and creating a highly interactive experience between musicians and music fans.

Now that they have leveraged their success with the music-related properties to expand into other industries and geographic markets. In addition to the Notorious project, FameCast also powers the JOE’s Jeans Next Model Search, Ernie Ball Battle of the Bands for the 2009 Taste of Chaos and Vans Warped Tours, Guitar Centers’ On-Stage competition with Mötley Crüe, John Mayer’s Mayercraft, and Fender Guitars’ Road Worn™ competition. They have recently inked a joint partnership with OCESA, the largest concert and event promoter in Latin America to launch Amplifica (www.amplifica.tv).

More About FameCast- FameCast is a leading digital marketing and entertainment platform company that delivers customized, branded contests combining user-generated video, fan participation, viral marketing and social media to drive cost-effective, comprehensive marketing campaigns for major brands. The online platform is built on FameCast's proprietary Contest Management and Media Optimization Engine, which ensures contest integrity and content quality. In addition to the enormous exposure, clients also get valuable user data and rich content, both of which are vitally important to developing deeper relationships with customers. The prestigious Digital Hollywood AlwaysOn Network recently named FameCast one of its Top 100 Private Companies. Find out more at www.famecast.com.